ePrivacy · Cookies · TCF · UWG
Online Marketing & AdTech
Digital marketing operates at the intersection of data protection, ePrivacy, and competition law. From cookie compliance and consent management to tracking frameworks and the advertising requirements under the UWG — we help marketing and product teams work effectively and in full legal compliance.
Key Areas
Cookie and consent management (GDPR & ePrivacy)
Tracking, analytics, and targeting — legal frameworks
Competition law requirements for online advertising (UWG)
Transparency & Consent Framework (TCF) compliance
Marketing data processing agreements
Influencer marketing and social media campaigns
Cross-border advertising compliance
Applicable Regulations
ePrivacy Directive
TDDDG
GDPR (marketing provisions)
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